It’s Podcast Friday!
Meet Sun-Maid President & CEO Harry Overly
Did you miss Ag Council’s Capitol Farm Connection podcast last week featuring Harry Overly, president & CEO of Sun-Maid? If so, be sure to listen by clicking HERE.
Ag Council President Emily Rooney interviews Harry who discusses his efforts to transform the company and the raisin industry, both internally and externally. He provides a peek into his vision for Sun-Maid, as well as a deeper look into marketing, advertising and consumer attitudes. Harry highlights consumer nostalgia around the Sun-Maid brand and the modernized marketing campaign.
Harry discusses industry issues such as the historic pricing model, pressures from international markets, trade agreement impacts, and the challenges around doing business in California.
He also reflects on the cooperative’s grower-owners and Sun-Maid’s partnership with Ag Council, as one of our association’s founding members.
Click HERE to listen. Please forward and share the link. Podcast episodes are also available on Apple Podcasts, Google Podcasts, iHeartRadio, Pocket Casts and Spotify by searching Capitol Farm Connection.